MCRO 210V - Digital Marketing Micro-credential
Course Description
Unlock the power of digital marketing with our Comprehensive Digital Marketing Mastery course. In this intensive 35-hour program, you will gain a deep understanding of the dynamic digital landscape, equipping you with the skills and knowledge needed to excel in the digital marketing sphere. Throughout this comprehensive course, you will not only learn the theoretical aspects of digital marketing but also gain hands-on experience through practical exercises and real-world case studies. By the end of the program, you will have the expertise to create and execute effective digital marketing campaigns, measure their success, and adapt to the ever-changing digital landscape.
Join us on a journey to become a proficient digital marketer and stay ahead in the exciting world of online marketing. Unlock your potential in the digital era!
Learner Outcomes
Upon completion of the course, participants will be able to:
- Understand the fundamental principles and concepts of marketing
- Develop an effective social media strategy to engage with target audiences
- Learn about the marketing mix and how to apply the 4 Ps (product, price, place, promotion) effectively
- Explore market research techniques to identify target markets, analyze consumer behavior, and evaluate market trends
- Develop skills in crafting effective marketing strategies that align with business objectives
- Gain insights into consumer behavior and understand how to influence purchasing decisions
- Understand the power of branding and positioning in marketing campaigns
- Explore traditional marketing channels such as print, TV, radio, and outdoor advertising
- Gain insights into paid advertising on social media platforms and how to create successful campaigns
- Create compelling messaging and communicate a unique value proposition
- Stay informed about current marketing trends and industry best practices
- Explore search engine optimization (SEO) techniques to improve website visibility and organic traffic
- Track, measure, and analyze digital marketing efforts using relevant tools and metrics.
Who should attend:
This course is intended for anyone who wants to learn about marketing.
We are especially grateful to live, work, and play on the traditional territories of the Lekwungen (Songhees, Esquimalt), Malahat, Pacheedaht, Scia'new, T'Sou-ke, and WSÁNEĆ (Pauquachin, Tsartlip, Tsawout, Tseycum) peoples. We acknowledge their welcome and graciousness to the students who seek knowledge here.
